Princess Cruises partnered with Elizabeth Banks and Archer Roose to introduce the premium canned wine brand across its fleet. TinMen developed and produced a multi-channel content campaign that connected two distinct brands through shared values of accessibility, adventure, and elevated experiences.

Rather than focusing solely on the product, the campaign centered on the natural alignment between the two brands. Through a flagship film featuring Elizabeth Banks and Marian Leitner-Waldman the work introduced Archer Roose to Princess guests in a way that felt authentic, approachable, and experience-driven.
‍

The campaign successfully launched and supported Archer Roose's presence onboard Princess Cruises while providing both organizations with a versatile content library that could be leveraged throughout the partnership. The long-form film and supporting content helped communicate the strategic fit between the brands, strengthen guest awareness, and support ongoing marketing efforts across digital, social, and onboard channels.